Tag Archives: marketing

RIP 8,715 trees

We’ve just had a letter from our electricity supplier telling us how we could have saved money by signing up to a fixed-price deal or paying by monthly direct debit. It’s very kind of them to go to the trouble of doing this, though there is, of course, a suspicion at the back of my mind, that the letter isn’t really for our benefit.

A thought crosses my mind at this point. If they send one letter a year to their 33 million customers (I take this figure from Eon’s Wikipedia entry) and if each letter costs 50p (for ease of calculation) that costs £16.5 million. Sounds like a lot of money. They could do a lot with that money.

But…

From 2006-10 their sponsorship of the FA Cup (including the Women’s and Youth Cups) cost them £40 million.  They spent money on other sports-related sponsorship too, but that’s the only one that has a figure attached on Wiki.

The question is, did this make them any money? I don’t know about you but “What sports do they sponsor?” isn’t top of my list when selecting an energy supplier.

Similarly, they spent around £28 million on supporting the Museum next to their corporate HQ over the years 1998 – 2014.

Again, it wouldn’t really influence me in my choice of supplier. I might feel good about indirectly supporting a museum, but it would come a long way after price and green credentials.

It may be that sponsorship pays its way. It may be that sponsorship is just a massive vanity project.

The only thing I do know for sure is that if they sent out one less letter per customer per year they could probably pay for all the sponsorship, and save 8,715 trees a year.

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Woodland – Rufford Park

(I calculated the tree usage from this website).

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Chickens, chintz and a confederacy of dunces

It’s been hot, and the poultry and the polytunnels have both needed a lot of water. So did I by the time I’d spent the best part of twenty minutes in the tunnels.

However, I did get a reasonable picture of an angle shades moth, as featured in the opening picture. We had one about two years ago. It was blown onto a table outside while I was having a drink on a blustery day, clung on for a few minutes to allow me to take a blurred picture, and then flew away at high speed as the wind took it again.

This one was more leisurely.

We’ve had an attack of chintz in the cafe, which is starting to resemble my memories of my grandmother’s front room. Apart from the piles of sugary snacks and the juice drinks, and the notices. Looks like we’re having a turf war again, as all my pizza ingredients and the emergency gluten free bases have all been moved to the ice cream freezer. Apart from the notice banning me from the fridge freezer I’ve had another one ordering me not to move anything round.

I’ve also had to move out of the store cupboard I was using so they could fit an extra table in.

Jonathan Swift wrote: When a true genius appears, you can know him by this sign: that all the dunces are in a confederacy against him.

It does seem that there is a confederacy of dunces ranged against me, but I’ll leave you to draw your own conclusions.

They have a group of specially invited people coming round on Saturday to test the new look cafe. Now, I’m not a marketing genius but, as I’ve been telling them for a while, the people we need to talk to are the ones that don’t come, or the ones who come once and don’t come back. The friends who come for a chat every Saturday morning are nice people and loyal customers, but their opinions aren’t going to help us appeal to a wider customer base.

Needless to say, I haven’t been invited. It must be something I said…

We’ve had a good showing of Small Tortoiseshells in the last week or so, which is a relief as they seemed to have almost died out. There is a parasitic wasp that attacks them; it arrived from the continent some years ago and in some areas has almost wiped the Small Tortoiseshell out. We’ve also had several pairs of Painted Ladies, some silver Y moths and an upsurge of mint moths.

So far we haven’t had any hummingbird hawk moths this year but they only started to show in late August last year so there is still hope.