Word, words, words…

I’ve just been doing my online grocery shop. We didn’t have a delivery lasy week as we were trying to use up some of the stuff we still have. You can soon build up a surplus if you order the minimum amount each week. We have, for instance, five peppers, which is more than enough for the coming week. That’s what happens when you order automatically each week and don’t plan your menus properly.

I noticed something new on the ASDA site today – plant-based coleslaw. Now, I know I’m not well up on modern terminology, but plant-based coleslaw”? It’s made, as I recall, from cabbage and carrots and mayonnaise. There are probably more complicated versions, but when I can be bothered to make it, that’s how I do it. Cabbage and carrot make up 95% of the recipe. I use spring onions, apples and sultanas depending on what is to hand. They, last time I looked, were all plants or from plants. You could eat it with bacon and there would still be enough plants in there to justify the description “plant-based”.

As with so many modern expressions, they are using it to cover something else up. In this case, I presume they have taken the eggs out but calling it “vegan” doesn’t portray a particularly cheery image. And “we are happy to use small foreign children as slave labour but don’t want to be cruel to British chickens” doesn’t quite have the right tone either.

So, as ever, we bend the language to the point of being inaccurate, and almost meaningless, in the pursuit of marketing. And marketing, as we all know, is not much different to lying, apart from a better defined career path. If you lie outside the marketing industry you may well become Prime Minister, as we have seen recently, but there are no guarantees.

For the featured photo I have used a picture of plant-based wheat.

15 thoughts on “Word, words, words…

  1. Lavinia Ross

    The words “plant based” don’t help me either. I am not a coleslaw fan anyway, but always thought it was made from plants, except the sauce it is drenched in.

  2. tootlepedal

    Mrs Tootlepedal bought some “traditional” compost the other day only to find that it was in fact peat based compost. The peat content was in very tiny writing three quarters of the way down the back of the bag. Marketers are bad people as they literally destroy the meaning of life.

      1. quercuscommunity Post author

        Yes, there’s something slightly loathsome about “plant-based. However – “vegan burgers – made with real vegans” has a certain ring to it. 🙂

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