I think that title fits the bill. I’ve being trying to be more serious recently after a reading a book with a chapter on Search Engine Optimisation (or SEO as those in the know call it). You will often find it mentioned in spam emails and under titles like How I raised myself from Failure to Success in Blogging in Five Easy Steps.
However, seriousness isn’t my natural state and I have been gradually relaxing. If you have read my new blog (pies-and prejudice.com) you will have noticed that the titles are much more factual on that one. It’s a strain but I’m managing it. Gems like Brockleby’s Stilton Pork Pie, devoid of puns and alliteration, are the ones, it seems, that will attract the search engines. Once I’ve attracted the search engines I will attract readers and once I have readers success is sure to follow. Success, in this case, can be defined as the offer of free pies.

Brockleby’s Stilton Pork Pie or the lunch of Professor Quatermass?
See what I did there? Or was mention of the other blog so subtle that you missed it? And the possibility of free pies? Oh yes, I’m getting very commercial.
Meetings today.
Catching up with paperwork after that.
Taking pictures for an ID guide to hedgerow foraging for a school that is coming next week.
Resisting temptation to include poisonous plants as this is bad for repeat bookings.
Looking through baking books for inspiration. I have just been through Paul Hollywood’s 100 Great Breads. It cost me £3 from a bargain book shop, against a somewhat optimistic £14.99 cover price for a 140 page paperback. Well, is white bread, white tin bread, batch bread, cottage loaf, milk loaf great bread? I don’t think so. How about Named Bread, which is bread made into letters? Then you get into the breads with random things in them – halloumi and mint, peanut bread and a variety of fruit breads. I’m sure they are all good breads in their own way, but 100 Great Breads might be claiming a bit much. Some good recipes though, and I can feel my love of bread coming back.
Also having a look at his How to Bake (cost me £8 from TESCO – lost count of the number of recipes, but definitely over 100 varied ones – not all bread).
It’s time to start planning a gradual escalation of baking effort for the group as we work towards our Christmas party. Wednesday was simple biscuits, Monday is saltdough poppies and after that it is ten weeks until we produce the Christmas centrepiece.
Julia bought me a set of cutters from Lakeland yesterday whilst buying jam supplies. I want to use them now…
Now I have some notion of what an SEO is…. On the subject of spam, I don’t get half as much as I used to.
So, will we see you on Telly now?
I’m putting a treatment together for a TV show where Mark Labbett and Johnny Vegas accompany me to review “all you can eat” buffet restaurants. Not sure if anyone would let us in though…